There is a particular kind of financial reckoning that most Indian women and men experience somewhere in their mid-twenties — the moment they add up what they spent on salon visits over the past year and feel a quiet sense of shock. The facial every month. The cleanup every six weeks. The de-tan treatment before a wedding. The bleach before a family gathering. The threading, the waxing, the eyebrow shaping, the hair spa. Individually, each visit seems reasonable — ₹500 here, ₹1,200 there, ₹2,500 for the occasional premium facial. Collectively, they add up to a number that most people have never consciously calculated but would find genuinely surprising if they did.