Beauty

Harmanpreet Kaur, the captain of the Indian cricket team, becomes a brand ambassador for PUMA

As a company that goes above and beyond to promote sports, it should come as no surprise that Harmanpreet Kaur, the captain of the Indian women's cricket team and a player of the highest calibre, has been named PUMA India's new ambassador. A generation of female athletes look up to the Arjuna award recipient today, but getting there wasn't simple. And the PUMA campaign to introduce her helped bring this basic truth into the public's awareness.

The majority of women in Indian society find it difficult to pursue sports. The lack of surprise in the nonchalance stems from factors like lack of support from one's own family and occasionally a lack of resources (as opposed to lack of motivation). PUMA launched a social experiment to demonstrate this disparity and the unfair treatment given to female athletes. The results are shocking and show just how far our society still has to go. Let's begin straight away!

 

The brand teased fans with a video in the days before the unveiling, asking them to guess the newest name to join its star-studded family. There was more to it, though! Every criticism posted on PUMA's social media platforms and reviews gathered at its retail locations were tracked.

Then, in a move that will be remembered as a game-changer, PUMA named Harmanpreet Kaur as its newest brand ambassador, advancing the cause of female athletes.

 

Harmanpreet is a fantastic fit for the PUMA family as the company is founded on the principle of promoting sports culture, and her physical talent, natural confidence, and dedication to her craft only serve to further this. Harmanpreet and PUMA both support equality and inclusivity in athletics as core principles.

"Not many people are aware that I scored my first ODI century in 2013 while wearing a pair of PUMA boots that the company gave me as a sign of support during my formative years. For exactly ten years, I have served as the face of PUMA. Harmanpreet expressed her enthusiasm for the collaboration. "It's encouraging to see a company like PUMA support the development of Indian women's cricket; it's essential for advancing the cause. This is only the beginning, but I have no doubt that our association will inspire many women who want to pursue careers in cricket.

 

 

PUMA India has brought attention to the fact that sports are not only accessible to all people but also serve as a potent vehicle for female athletes to advance their careers. Each magnificent trophy a female athlete hoists serves to amplify the energy and fortitude of womanhood. In what was formerly only referred to as a "gentleman's game," Harmanpreet Kaur, the Indian cricket captain, is changing the sport, and we can't wait to see more of her.


Related Posts

How To Get Rid Of Greasy Hair, explained.

Every woman's worst nightmare is having greasy hair! A key meeting, a special date, or simply wanting to feel nice for the day were all wrecked by the unwelcome greasy hair. You could be perplexed as to why life has been so unjust to you. To dispel the mist and explain how to get rid of greasy hair, we are here. Let's find out what is causing this first.

20 Jan 2025

How to Identify Your Hair Type: The Ultimate Guide

Introduction

Understanding your hair type is the foundational step toward building an effective hair care routine. Without knowing your hair type, you risk using products or styling methods that don’t suit your hair’s needs, leading to dryness, breakage, frizz, or limpness. In this guide, you will learn how to identify your hair type precisely — from curl pattern to texture, density, porosity, and more — so you can choose the best care for your unique strands.

In this article, you’ll discover:

  • The major components of “hair type” (curl pattern, texture, density, porosity, etc.)

  • Step-by-step tests you can do at home

  • Tips for interpreting results

  • Why it matters for product choice and styling

Let’s dive in.


What Does “Hair Type” Mean?

When people say “hair type,” they usually refer not to a single characteristic, but a combination of factors:

  1. Curl / wave / coil pattern

  2. Strand texture (fine, medium, coarse)

  3. Density (how many hairs per square inch)

  4. Porosity (how easily hair absorbs and retains moisture)

  5. Elasticity / strength / health

  6. Other factors, like hair thickness, length, and whether your hair is chemically treated

By combining these, you get a more complete picture of your hair. Two people may both have “curly hair,” but one might have fine, low-density hair, while the other has coarse, high-density curls. Their care needs will differ.

Many hair care systems (such as the Andre Walker system) focus primarily on curl / coil pattern as the first dimension. 

Below we break down each dimension and show you how to test and interpret.

08 Oct 2025

Here are some of our favourite beauty looks from Emily in Paris Season 2

When huddled indoors battling the pandemic's third wave, Emily in Paris provides the ideal retreat with its beret caps, glass of wine, and bold lips. While we adore the show for its gorgeous scenery, Emily's stylish choices, and the mouthwatering French chef, the second season also served up some great beauty looks. 

28 Feb 2025

Benefits of Multani Mitti For Face, Skin, And Health

Multani mitti (calcium bentonite), also known as Fuller's earth, is a mineral-rich clay commonly used in homemade face packs. It contains a lot of magnesium chloride. It cleanses your skin thoroughly, removes whiteheads and blackheads, and reduces pore size. Multani mitti, on the other hand, can be just as harmful. In this article, we've covered everything you need to know about Multani mitti, as well as some quick and easy ways to apply it to your face.

02 Feb 2025

होठों का कालापन दूर करने और गुलाबी बनाने के उपाय

हर किसी को गुलाबी होंठ बेहद पसंद है और यही वजह है कि हर कोई गुलाबी होंठ पाने की चाह रखता है। सभी अपने होठों को मुलायम और गुलाबी देखना चाहते हैं। सभी लोग जानते हैं कि सुंदर होठों से मुस्कुराहट भी बेहद खुबसूरत दिखती है। लेकिन जब होठ पिग्मेंटेड और काले हो जाते हैं तो ये समस्या आपकी मुस्कुराहट से सुंदरता को खींच लेती है। काले और पिग्मेंटेड होठों की समस्या आजकल बढ़ती जा रही है। होंठ काले होने के कारण बहुत से है जैसे अत्यधिक चाय या कॉफ़ी पीना, धूम्रपान, सूरज के सामने अधिक रहना और होठों की देखभाल न करना होठों के कालेपन की परेशानी को बढ़ाते हैं। लेकिन फ़िक्र मत करिये आप महंगे लिप स्क्रब और बाम के अलावा खुद से भी आसान लिप पैक बना सकते हैं। इनके इस्तेमाल से डार्क लिप्स और पिगमेंटेशन दोनों ही धीरे धीरे कम होने लगेंगे। साथ ही इनके लगातर उपयोग से आपके होंठ गुलाबी और लाल दिखने लगेंगे।   

18 Nov 2025

Follow these home tips to prevent graying of hair

No one likes to have white hair at a young age. Earlier this problem used to happen with aging, but nowadays hair has started turning white even at a young age. Due to premature graying of hair, many times people also lack confidence.

Amla and coconut oil: 

Amla is very good for hair. First, you boil 4 pieces of gooseberry in coconut oil. Boil till the color of gooseberry goes away. After this, apply this oil to the head daily. By doing this, the white hair starts turning black. Apart from this, before washing hair, you can also apply lemon mixed with amla powder.

20 Aug 2025
Latest Posts

Get The Best Blog Stories into Your inbox!

Sign up for free and be the first to get notified about new posts.