As a company that goes above and beyond to promote sports, it should come as no surprise that Harmanpreet Kaur, the captain of the Indian women's cricket team and a player of the highest calibre, has been named PUMA India's new ambassador. A generation of female athletes look up to the Arjuna award recipient today, but getting there wasn't simple. And the PUMA campaign to introduce her helped bring this basic truth into the public's awareness.